Elowen | Long Embroidered Floral Dress
ANNIVERSARY SALE UPDATE: Stock is running low due to high demand! If 'Add to cart' is available, it's still in stock!
Whispers of lace and petals
The ultimate expression of femininity, encapsulated in a dress.
This maxi dress is a tribute to grace and delicacy. Every detail, from the floral embroidery to the side laces, is designed to celebrate authentic beauty, the kind that doesn’t need to raise its voice to be noticed. With its soft silhouette and lightweight fabrics, it is the perfect companion for bright days and enchanted evenings.
Why you will fall in love with it
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Refined floral embroidery
Delicate patterns adorn the edge of the dress, adding a touch of visual poetry. Each thread tells a story of discreet elegance, perfect for special occasions or to add charm to everyday life. -
Adjustable lace side ties
They hug the waist and define the figure, allowing freedom to adjust the fit according to your style. The soft gathers add movement and romance.
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Elegant and comfortable trapeze line
The flared silhouette moves lightly with your movements, elongating the figure and offering a fit suitable for every body shape. -
Timeless bright white
A pure base that enhances the embroidery and reflects light gracefully. Perfect for highlighting sun-kissed skin and for playing with colorful or natural accessories.
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Comfort that lasts all day
The sleeveless cut and breathable fabric ensure freshness and freedom. Ideal for warm days, without ever sacrificing elegance. -
Suitable for every occasion
From ceremonies to more informal moments, this dress adapts naturally to every context. Just one accessory is enough to transition from day to evening with ease.
Size Guide (cm)
| Size | AU Size | Bust (cm) | Length (cm) |
|---|---|---|---|
| S | AU 8 | 90 | 118 |
| M | AU 10 | 94 | 119 |
| L | AU 12 | 98 | 120 |
| XL | AU 14 | 102 | 121 |
*Measurements are in centimeters and may vary by 1–3 cm due to manual measurement.
30 DAY MONEY BACK-PROMISE
We want you to love your purchase — but if for any reason you’re not completely satisfied, simply return your item within 30 days for a full refund. No hassle, no worries — just peace of mind.
Our Story
Holt & Wren was founded by David Holt and Margaret Wren, high school sweethearts who married in their twenties and spent the next three decades working in textiles and retail before opening their own store. For over 12 years, they've run Holt & Wren from Melbourne with one simple belief: quality shouldn't come with a designer markup. Every piece is chosen the way they'd choose it for their own family — for the fabric, the fit, and how it lasts. No logo tax, just honest craftsmanship.
FAQ's
What are your shipping options?
At Holt + Wren, we aim to provide a smooth and hassle-free shopping experience. We ship Australia-wide using trusted courier services to ensure your order reaches you quickly and securely. Orders are typically processed within 2-3 business days.
How do I return an item?
We want you to love your purchase! If you’re not completely satisfied, you can return your item within 30 days of receiving it for a full refund. To initiate a return, simply reach out to our team at info@holtwren.com, and we’ll be happy to assist you through the process.
How do I choose the right size?
To find the best fit, use our detailed size chart, conveniently located within the description of each product. This guide will help you choose the most suitable size with confidence. If you're unsure, our team is always happy to assist!
How can I track my order?
Tracking your order is quick and easy! Simply head to the "Track My Order" section in our menu, enter your tracking number, and check your shipment’s status in real time. If you need any assistance, feel free to contact us at info@holtwren.com.
What payment methods do you accept?
We offer a range of secure payment options to make checkout easy and convenient:
💳 PayPal, Visa, Mastercard, American Express
🛍️ Shop Pay, Apple Pay, Google Pay
Your privacy and security are our top priorities. We use SSL encryption to protect your payment details, ensuring safe and secure transactions at all times. All information is used solely for transaction processing and is securely erased afterward.